Burton Snowboards Chooses Smartsheet to Drive Efficiency and Visibility Across Marketing Initiatives
BELLEVUE, Wash.–(BUSINESS WIRE)–Smartsheet (NYSE:SMAR), the enterprise platform for dynamic work, today announced that Burton Snowboards (Burton) has chosen Smartsheet’s platform to drive efficiency and gain better visibility into resourcing across its marketing department.
Burton needed to implement a more efficient solution to route incoming marketing requests and resource them accordingly to replace a disjointed mix of platforms and applications. After evaluating several platforms, Burton turned to Smartsheet to streamline processes and empower all teams across marketing with the speed, efficiency, and visibility to create dynamic work.
“Due to the volume of marketing requests, our team needed a better way to streamline and visualize the current and future workload across our department,” said Jason LaShelle, Creative Studio Manager at Burton. “With Smartsheet, we have transformed the way we execute on work. Our team has been able to continue to execute campaigns that support our organization while beginning working on larger scale, cross-departmental initiatives.”
With Smartsheet, Burton can make smarter decisions about how the team receives, tracks and distributes work increasing visibility into the current and upcoming project pipeline. This streamlined process has standardized how every marketer executes on work ensuring the team is unified and working from a single source of truth. Smartsheet’s platform also allows teams outside of marketing to visualize which initiatives have several assets across various departments to drive alignment and eliminate duplicate requests.
“Burton has long been at the heart and art of cutting-edge marketing,” said Anna Griffin, Chief Marketing Officer at Smartsheet. “Embracing this new and agile way of working across their marketing organization, Smartsheet will allow them to go further — faster — as they continue to drive innovation.”
About Smartsheet
Smartsheet (NYSE: SMAR) is the enterprise platform for dynamic work. By aligning people and technology so organizations can move faster and drive innovation, Smartsheet enables its millions of users to achieve more. Visit www.smartsheet.com to learn more.
About Burton Snowboards
In 1977, Jake Burton Carpenter founded Burton Snowboards out of his Vermont barn and dedicated the rest of his life to snowboarding. Since its founding, Burton has played a pivotal role in growing snowboarding from a backyard hobby to a world-class sport by creating groundbreaking products, supporting a team of top snowboarders and pushing resorts to allow snowboarding. Today, Burton designs and manufactures industry-leading products for snowboarding and the outdoors. As a sustainability leader within the outdoor and winter sports industries, Burton is the world’s first snowboard company to become a certified B Corporation®. Privately held and owned by Donna Carpenter, Burton’s headquarters are in Burlington, Vermont with offices in Austria, Japan, Australia, Canada and China. For more information on Burton, head to www.burton.com and follow our line at facebook.com/burtonsnowboards, twitter.com/burtonsnowboard and @burtonsnowboards on Instagram.
Forward-Looking Statements
This press release contains “forward-looking” statements that are based on our management’s beliefs and assumptions and on information currently available to management. Forward-looking statements include, but are not limited to, statements about Smartsheet’s expectations regarding possible or assumed business strategies, channel and partner strategies, potential growth and innovation opportunities, new products, and potential market opportunities.
Forward-looking statements generally relate to future events or our future financial or operating performance. Forward-looking statements include all statements that are not historical facts and can be identified by terms such as “believe,” “continue,” “could,” “potential,” “remain,” “will,” “would” or similar expressions and the negatives of those terms. Forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause our actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking statements. These risks include, but are not limited to, risks and uncertainties related to: our ability to achieve future growth and sustain our growth rate, our ability to attract and retain talent, our ability to attract and retain customers (including government customers) and increase sales to our customers, our ability to develop and release new products and services and to scale our platform, our ability to increase adoption of our platform through our self-service model, our ability to maintain and grow our relationships with channel and strategic partners, the highly competitive and rapidly evolving market in which we participate, our ability to identify targets for, execute on, or realize the benefits of, potential acquisitions, and our international expansion strategies. Further information on risks that could cause actual results to differ materially from forecasted results is included in our filings with the US Securities and Exchange Commission (SEC), including our Quarterly Report on Form 10-Q for the fiscal quarter ended July 31, 2020 filed with the SEC on September 4, 2020. Any forward-looking statements contained in this press release are based on assumptions that we believe to be reasonable as of this date. Except as required by law, we assume no obligation to update these forward-looking statements, or to update the reasons if actual results differ materially from those anticipated in the forward-looking statements.
View source version on businesswire.com: https://www.businesswire.com/news/home/20201117005448/en/
Lindsay Bleier
[email protected]
KEYWORDS: Washington Vermont United States North America
INDUSTRY KEYWORDS: Marketing Data Management Skiing/Snowboarding Communications Sports Technology Software
MEDIA:
| Logo |
 |