RAKBANK Chooses Anomali Threat Intelligence Product Suite to Detect Threats Across its Banking Infrastructure

Anomali Match, An Enterprise Threat Detection Engine, Played Key Role in Bank’s Decision

DUBAI, United Arab Emirates and REDWOOD CITY, Calif., Dec. 08, 2020 (GLOBE NEWSWIRE) — Anomali, the leader in intelligence-driven cybersecurity solutions, announced today that the National Bank of Ras Al Khaimah (RAKBANK), is deploying Anomali to operationalize threat intelligence across its infrastructure. With Anomali, the Bank will enable immediate detection for the most serious threats it faces, gain the ability to respond more quickly to cybercriminals, and strengthen defenses while reducing overall risk.

“As one of the prominent banks in the United Arab Emirates, we manage assets and transactions for thousands of customers. One of our main commitments to our customers is security and we achieve this through solid partnerships with industry experts such as Anomali. They are going to provide intelligent-driven cybersecurity measures and will do everything possible to avoid disruptions that cyberattacks can cause,” said K.S. Ramakrishnan, Chief Risk Officer, RAKBANK. “By bringing in industry experts, we expect to gain advanced levels of security that will help us to further heighten our defenses and intercept any possible exploitation by cybercriminals.”

As an Anomali customer, RAKBANK will utilize our full product suite, which includes Anomali ThreatStream, our threat intelligence platform (TIP), Anomali Lens+, our advanced threat knowledge tool, and Anomali Match, our enterprise threat detection engine. Key to the Bank’s decision to choose Anomali was Match’s ability to automate the detection of threats in networks by continuously correlating all available intelligence and telemetry against every event log.

“The Middle East is home to one of the most vibrant economies in the world today, which isn’t lost on adversaries. This is why it’s also ground zero for an array of advanced threats,” said Khaled Chatila, Anomali Regional Sales Director, Middle East, Turkey and Africa. “We’re honored that RAKBANK chose us to help remain protected against some of the most troubling criminals and fraudsters targeting banks today. We look forward to helping them build an effective threat intelligence program that scales alongside their security operations.”

Twitter: https://twitter.com/Anomali
LinkedIn: https://www.linkedin.com/company/anomali/
Blog: https://www.anomali.com/blog

About
RAKBANK

RAKBANK, also known as The National Bank of Ras Al Khaimah (P.S.C), is one of the UAE’s most dynamic financial institutions. Founded in 1976, it underwent a major transformation in 2001 as it rebranded into RAKBANK and shifted its focus from purely corporate to retail and small business banking. In addition to offering a wide range of Personal Banking services, the Bank increased its lending in the traditional SME, Commercial, and Corporate segment in recent years. The Bank also offers Islamic Banking solutions, via RAKislamic, throughout its 27 branches and its Telephone and Digital Banking channels. RAKBANK is a public joint stock company headquartered in the emirate of Ras Al Khaimah and listed on the Abu Dhabi Securities Exchange (ADX). For more information, please visit www.rakbank.ae or contact the Call Centre on +9714 213 0000. Alternatively, you can connect with RAKBANK via twitter.com/rakbanklive and facebook.com/rakbank.

About
Anomali

Anomali is the leader in intelligence-driven cybersecurity. More than 1,500 public and private sector organizations rely on Anomali to see and detect threats more quickly, reduce the risk of security breaches, and improve security operations productivity. Anomali solutions serve customers around the world in nearly every major industry vertical, including many of the Global 2000. As an early threat intelligence innovator, Anomali was founded in 2013 and is backed by leading venture firms including GV, Paladin Capital Group, In-Q-Tel, Institutional Venture Partners, and General Catalyst. Learn more at www.anomali.com.

News Media Contact

Joe Franscella
[email protected]

Fatima Kloub

[email protected]



McCann Worldgroup Promotes Suzanne Powers To Global President

PR Newswire

NEW YORK, Dec. 8, 2020 /PRNewswire/ — McCann Worldgroup today announced it has promoted Suzanne Powers to Global President McCann Worldgroup & CSO. Powers will expand her global responsibilities to drive the McCann Worldgroup brand and business both inside and outside the organization. This includes continuing to cultivate best-in-class work while driving the cultural and business transformation necessary to modernize all of the offerings for clients and prospects alike.  

Bill Kolb, the incoming CEO of McCann Worldgroup, said, “As we work together to navigate the impact of transformation currently underway in the global marketplace, Suzanne’s rich enterprise knowledge and her ability to interpret and develop new models of innovation will be critical for Worldgroup and essential as we seek to accelerate our ability to create growth opportunities for our clients.”

Kolb added, “Suzanne’s skills are ideal for supporting our clients’ growth as well as supporting the development of the future state of McCann Worldgroup.”

Powers, as Global Chief Strategy Officer, will continue to lead the strategic development for the network and its clients. This encompasses worldwide leadership of the strategic talent and resources that drive idea development for creative solutions across all platforms. Her oversight also includes Truth Central, McCann Worldgroup’s global proprietary intelligence unit focused on unearthing macro-level cultural, societal and human understanding to drive impact for clients’ brands.

“I am pleased to see Suzanne take an expanded role with McCann Worldgroup. Her  success in driving us to become recognized as the most creatively effective network in the world, three times over, speaks directly to the value she provides to our clients in helping them grow through a strategic understanding of their business combined with breakthrough creativity,” said Harris Diamond, the current Chairman & CEO, McCann Worldgroup.

Powers was named “2019 Chief Strategy Office of the Year” by Advertising Age magazine. Under her leadership, McCann Worldgroup was recognized by the Global Effie Effectiveness Index as the most Creatively Effective Network three Years in a Row (2018, 2019, 2020) and was named the #1 advertising agency network for creative effectiveness in the 2020 WARC Effective 100 rankings.

Powers joined McCann Worldgroup in 2013 from Crispin Porter + Bogusky, where she served as Global Strategy Officer and led the global development of the agency, working across all CP+B offices and brands. Before joining CP+B, she led global brand strategy at TBWA for more than 10 years, helping to develop the Disruption philosophy and practice worldwide.


ABOUT McCANN WORLDGROUP

McCann Worldgroup, part of the Interpublic Group (NYSE: IPG), is a leading global marketing solutions network whose professionals are united across 100+ countries by a single vision: To help brands play a meaningful role in people’s lives. McCann Worldgroup was named “Global Agency Of The Year” by Adweek magazine, “Network of the Year” by the Cannes Lions, the world’s most creatively-effective marketing services company by the Effie Awards (for three consecutive years), “Global Network of the Year” by Campaign Magazine and “Network of The Year” by The Webby Awards. Fast Company named McCann Worldgroup to its list of The World’s Most Innovative Companies. The network comprises McCann (advertising), MRM (science/technology/relationship marketing), Momentum Worldwide (total brand experience), McCann Health (professional/dtc communications), CRAFT (production), Weber Shandwick (public relations) and FutureBrand (consulting/design)

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SOURCE McCann Worldgroup

Meritage Announces Common Stock Dividend; Following Strong Operating Results

GRAND RAPIDS, Mich., Dec. 08, 2020 (GLOBE NEWSWIRE) — Meritage Hospitality Group Inc. (OTCQX: MHGU), one of the nation’s premier restaurant operators, today announced that the Company’s Board of Directors approved a special quarterly dividend of $0.07 per share at the December 8, 2020 meeting. The dividend is payable on December 29, 2020, to shareholders of record on December 21, 2020.

Recently, the Company announced strong results for the third quarter ended September 27, 2020. Third quarter sales increased 15.9% to $136.6 million while Consolidated EBITDA (a non-GAAP measure) increased 26.5% to $12.8 million. We continue to experience improvement in Wendy’s operating results across our markets and foresee stabilizing sales and costs in 2021. Our restaurant management teams continue to build on our legacy as a responsible consumer choice for speed, convenience and affordability by focusing on providing a safe environment for both customers and crew.

“In 2020, the Company opened seven new Wendy’s restaurants and one new Morning Belle restaurant. Looking ahead to 2021, we are planning to build 22 new restaurants and renovate 30 of our existing Wendy’s restaurants. Our newly built and reimaged Wendy’s restaurants continue to provide a strong catalyst for continued sales and earnings performance which provides for dividend growth commensurate with earnings growth,” stated Meritage CEO, Robert Schermer, Jr.

The Company’s growth plan includes expanding the Wendy’s operations to 400 restaurants and the development of 35 company branded restaurants. Meritage provides best in class results through a performance-based culture committed to operational excellence, strategic acquisitions and real estate development.

Meritage Hospitality Group, Inc. is one of the nation’s premier restaurant operators, with 341 restaurants in operation located in Arkansas, Connecticut, Florida, Georgia, Indiana, Massachusetts, Michigan, Missouri, Mississippi, North Carolina, South Carolina, Ohio, Oklahoma, Tennessee, Texas and Virginia. Meritage is headquartered in Grand Rapids, Michigan, operating with a workforce of approximately 10,500 employees. The Company has approximately 9.7 million (fully diluted) common shares outstanding. The Company’s public filings can be viewed at www.otcmarkets.com, under the stock symbol MHGU, or the Company’s website www.meritagehospitality.com.

SAFE HARBOR STATEMENT
Certain information in this new release, particularly information regarding future economic performance and finances, and plans, expectations and objectives of management, constitutes forward-looking statements. Factors set forth in our Safe Harbor Statement, in addition to other possible factors not listed, could affect the Company’s actual results and cause such results to differ materially from those expressed in forward-looking statements. Please review the Company’s Safe Harbor Statement at http://www.meritagehospitality.com.

CONTACT:
Robert E. Schermer, Jr., CEO
Meritage Hospitality Group Inc.
(616) 776-2600



SHAREHOLDER ALERT: Lowey Dannenberg Investigates Claims on Behalf of Investors of The Cheesecake Factory (CAKE) and Encourages Investors to Contact the Firm

NEW YORK, Dec. 08, 2020 (GLOBE NEWSWIRE) — Lowey Dannenberg P.C., a preeminent law firm in obtaining redress for consumers and investors, is investigating claims of violations of federal securities laws on behalf of investors of The Cheesecake Factory (“Cheesecake Factory” or the “Company”) (NASDAQ: CAKE).

Cheesecake Factory is a dining company with more than 200 locations in the United States. The Company misled the investors as to COVID-19 Pandemic’s impact on its operations. In its March 23, 2020 and April 3, 2020 disclosures, Cheesecake Factory stated that its restaurants were “operating sustainably” while the Company was losing $6 million per week and had only about 16 weeks’ worth of cash left. The Company tried to raise capital from potential private equity investors but concealed this information from the investors.

On December 4, 2020, the Company announced that it has settled the U.S. Securities and Exchange Commission’s (“SEC”) charges and will pay a $125,000 fine to the SEC for making misleading statements. On this news, the price of Cheesecake Factory shares fell $2.85, more than 7%, to close at $36.65, on December 7, 2020.

If you are a shareholder of Cheesecake Factory and wish to participate, learn more, or discuss the issues surrounding the investigation, please contact our attorneys at (914) 733-7201 or via email at [email protected].

About Lowey Dannenberg

Lowey Dannenberg is a national firm representing institutional and individual investors, who suffered financial losses resulting from corporate fraud and malfeasance in violation of federal securities and antitrust laws. The firm has significant experience in prosecuting multi-million-dollar lawsuits and has previously recovered billions of dollars on behalf of investors.

Contact

Lowey Dannenberg P.C.
44 South Broadway, Suite 1100 
White Plains, NY 10601
Tel: (914) 733-7256
Email: [email protected]



Caesars Entertainment Invests $325 Million to Transform Harrah’s New Orleans into Caesars New Orleans

New hotel tower, redesigned interior and exterior features, and new culinary and hospitality offerings will be complete by 2024

PR Newswire

NEW ORLEANS, Dec. 8, 2020 /PRNewswire/ — Caesars Entertainment, Inc., parent company of Harrah’s New Orleans, shared plans today to transform the award-winning property into Caesars New Orleans as part of a $325 million renovation and construction project that will significantly enhance the property, set to be completed by 2024.

The plans, presented today before the New Orleans Building Corporation, detail a large-scale renovation of Harrah’s, the only land-based casino in New Orleans. Embracing the iconic Caesars brand, the project will create a new flagship resort, Caesars New Orleans, featuring the elegance and indulgence that has become Caesars’ hallmark only steps from the famed French Quarter.

Preliminary plans include:

  • An all-new 340 room hotel tower above the existing casino valet porte cochère
  • New culinary and hospitality offerings within the casino
  • Additional development of the unoccupied area on the second floor of the casino
  • Full exterior and interior architectural and design enhancements  

“We are excited to introduce Caesars New Orleans to the city,” said Tom Reeg, CEO of Caesars Entertainment. “As the only land-based gaming operator in the city, we take great pride in our 20-year history in New Orleans, and this reinvestment is a testament to our continued commitment.”

“We will continue to move this city forward and fuel our economic recovery, moving important projects that put people to work and entertain residents and visitors alike,” said LaToya Cantrell, Mayor of New Orleans. “We are excited that this expansion will mean hundreds of construction jobs during the project and hundreds more in sustainable and new jobs post-construction. The addition of Caesars New Orleans will strengthen our city’s position as the top cultural and entertainment destination city in the nation.”

In June of 2019, Caesars Entertainment was awarded an extension to its operating contract, allowing operation until 2054. As part of the extension agreement, Caesars Entertainment will provide millions in tax revenue to New Orleans and Louisiana while creating 600 construction jobs during development and 500 sustainable and new jobs following the construction phase.

“As a native of New Orleans, I am so proud that we are working with local architects and designers to help enhance an already incredible destination,” said Samir Mowad, General Manager of Harrah’s New Orleans. “What was shared today is only the beginning of a transformation that will bring new energy, excitement, and fun to New Orleans.”

Additional details on new hospitality, entertainment, and culinary offerings will be shared in the coming months, subject to City and Louisiana Gaming Control Board approval. For more information, please visit www.caesars.com/destinations#Louisiana.

For renderings, click

here

About Caesars Entertainment, Inc.
Caesars Entertainment, Inc. (NASDAQ: CZR) is the largest casino-entertainment company in the U.S. and one of the world’s most diversified casino-entertainment providers. Since its beginning in Reno, Nevada, in 1937, Caesars Entertainment has grown through development of new resorts, expansions and acquisitions. Caesars Entertainment’s resorts operate primarily under the Caesars®, Harrah’s®, Horseshoe® and Eldorado® brand names. Caesars Entertainment offers diversified amenities and one-of-a-kind destinations, with a focus on building loyalty and value with its guests through a unique combination of impeccable service, operational excellence and technology leadership. Caesars Entertainment is committed to its employees, suppliers, communities and the environment through its PEOPLE PLANET PLAY framework. For more information, please visit www.caesars.com/corporate.

About Harrah’s New Orleans Casino and Hotel

Harrah’s New Orleans Casino opened in October 1999 on Canal Street in the heart of downtown New Orleans, just steps away from The French Quarter. It is the area’s only land-based casino with more than 115,000 sq. ft. of gaming, including more than 1,400 slot machines, 130 table games and a 20-table poker room. In 2006, Harrah’s New Orleans opened a 450-room luxury hotel, located on Poydras Street adjacent to the casino. Harrah’s New Orleans is part of Caesars Entertainment, Inc. For more information, please visit harrahsneworleans.com

 

Cision View original content to download multimedia:http://www.prnewswire.com/news-releases/caesars-entertainment-invests-325-million-to-transform-harrahs-new-orleans-into-caesars-new-orleans-301188735.html

SOURCE Caesars Entertainment, Inc.

Tips To Avoid Spreading Molluscum Contagiosum; American Academy of Dermatology

The common and highly contagious skin condition mostly affects children ages 1 to 10

ROSEMONT, Ill., Dec. 08, 2020 (GLOBE NEWSWIRE) — Molluscum contagiosum is a common and highly contagious skin condition caused by a virus. According to dermatologists from the American Academy of Dermatology, the condition mostly affects children — adults are often immune to the infection — and causes pearly, flesh-colored bumps to appear on the skin. The bumps can appear anywhere, and while they are usually harmless, they often multiply and spread to other parts of the body and to other people. During the infection, which can last several months, some molluscum bumps become red, swollen or crusted, which can worry parents. However, these changes are usually a sign that the body is fighting off the virus.

“Molluscum contagiosum spreads through skin-to-skin contact or by touching or sharing things that have the virus on them, such as clothing and towels,” says board-certified dermatologist Elaine C. Siegfried, MD, FAAD, a professor of pediatrics and dermatology at Saint Louis University School of Medicine. “Although the condition will eventually clear on its own in people with a healthy immune system, this takes about one year, and people who have molluscum can easily spread the virus to other parts of their body and to other people.”

To avoid spreading molluscum contagiosum, Dr. Siegfried recommends the following tips:

  • Maintain good hygiene. Since molluscum contagiosum is caused by a virus, it’s important to practice good hygiene to help stop the disease from spreading. Always wash your hands thoroughly with soap and water after touching any molluscum bumps on yourself or your child. In addition, children with molluscum should avoid sharing a bath with others.
  • Avoid sharing personal items, such as clothing, towels, hair brushes and bars of soap, since they can all harbor the virus and spread it to others.
  • Leave the bumps alone. Do your best to avoid scratching, picking or touching the bumps. To help, cover them with a bandage, liquid band-aid or clothing.
  • Use caution when participating in sports. Since molluscum contagiosum spreads through skin-to-skin contact, keep the infected area covered when participating in contact sports, such as basketball or football, or using shared gear, such as helmets, mats or balls. Do not participate in wrestling unless all bumps can be covered with tight bandages.

“Although molluscum contagiosum is most common in children, teenagers and adults can get the virus too,” says Dr. Siegfried. “When adults get molluscum, it is most frequently sexually transmitted and seen in the genital area.”

If infected, Dr. Siegfried recommends that patients tell their partners that they have molluscum contagiosum and use barrier protection, such as condoms, to prevent spread. She also advises that patients skip shaving the affected area, as shaving can irritate the bumps and spread the virus to other parts of the body.

“While treatment for molluscum contagiosum isn’t always necessary, it can help clear the virus faster so that it can no longer spread to others or to other parts of your body,” says Dr. Siegfried. “Your pediatrician or dermatologist can discuss the best treatment for you.”

These tips are demonstrated in “Tips to Avoid Spreading Molluscum Contagiosum,” a video posted to the AAD website and YouTube channel. This video is part of the AAD’s “Video of the Month” series, which offers tips people can use to properly care for their skin, hair and nails.

To find a board-certified dermatologist in your area, visit aad.org/findaderm.

Contact

Nicole Dobkin, (847) 240-1746, [email protected]

More Information


Molluscum Contagiosum: Signs and Symptoms



Molluscum Contagiosum Causes



Molluscum Contagiosum: Diagnosis and Treatment



Molluscum Contagiosum: Tips for Managing

About the AAD

Headquartered in Rosemont, Ill., the American Academy of Dermatology, founded in 1938, is the largest, most influential, and most representative of all dermatologic associations. With a membership of more than 20,000 physicians worldwide, the AAD is committed to: advancing the diagnosis and medical, surgical and cosmetic treatment of the skin, hair and nails; advocating high standards in clinical practice, education, and research in dermatology; and supporting and enhancing patient care for a lifetime of healthier skin, hair and nails. For more information, contact the AAD at (888) 462-DERM (3376) or


aad.org


. Follow the AAD on


Facebook


(American Academy of Dermatology),


Twitter


(@AADskin),


Instagram


(@AADskin1), or


YouTube


(
AcademyofDermatology
).

Editor’s note: The AAD does not promote or endorse any products or services. This content is intended as editorial content and should not be embedded with any paid, sponsored or advertorial content as it could be perceived as an AAD endorsement.

To view this release in a media-rich format, go to: https://aad.new-media-release.com/2020/molluscum/



Cintas Corporation Announces Webcast for Second Quarter Fiscal Year 2021 Results

Cintas Corporation Announces Webcast for Second Quarter Fiscal Year 2021 Results

CINCINNATI–(BUSINESS WIRE)–
Cintas Corporation (Nasdaq:CTAS) today announced that it will release fiscal year 2021 second quarter results on Tuesday, December 22, 2020, before the market opens. The Company will conduct a conference call to address the financial results. A live webcast of the call will be available to individual investors and the public beginning at 10:00 a.m., Eastern Time, on Tuesday, December 22, 2020.

The webcast will be available at www.Cintas.com. Click on the webcast icon and then follow instructions. For those unable to listen to the live webcast, a replay will be available on the Company’s website beginning approximately two hours after the completion of the live call and will remain available for two weeks.

About Cintas Corporation:

Cintas Corporation helps more than one million businesses of all types and sizes get ready™ to open their doors with confidence every day by providing a wide range of products and services that enhance our customers’ image and help keep their facilities and employees clean, safe and looking their best. With products and services including uniforms, mats, mops, restroom supplies, first aid and safety products, fire extinguishers and testing, and training and compliance courses, Cintas helps customers get Ready for the Workday®.Headquartered in Cincinnati, Cintas is a publicly held Fortune 500 company traded over the Nasdaq Global Select Market under the symbol CTAS and is a component of both the Standard & Poor’s 500 Index and Nasdaq-100 Index.

Questions concerning the webcast or conference call should be directed to:

Leisha Smith

(513) 972-2688

[email protected]

KEYWORDS: Ohio United States North America

INDUSTRY KEYWORDS: Professional Services Retail Other Professional Services Other Retail Manufacturing Other Manufacturing Textiles

MEDIA:

Logo
Logo

Greif, Inc. Declares Fourth Quarter 2020 Dividends

PR Newswire

DELAWARE, Ohio, Dec. 8, 2020 /PRNewswire/ — Greif, Inc. (NYSE: GEF, GEF.B), a global leader in industrial packaging products and services, announced today that its Board of Directors has declared quarterly cash dividends of $0.44 per share on its Class A Common Stock, and $0.65 per share on its Class B Common Stock.

The dividends are payable on January 1, 2021, to stockholders of record at the close of business on December 18, 2020.

About Greif, Inc.

Greif is a global leader in industrial packaging products and services and is pursuing its vision: In industrial packaging, be the best performing customer service company in the world. The Company produces steel, plastic and fibre drums, intermediate bulk containers, reconditioned containers, flexible products, containerboard, uncoated recycled paperboard, coated recycled paperboard, tubes and cores and a diverse mix of specialty products. The Company also manufactures packaging accessories and provides filling, packaging and other services for a wide range of industries. In addition, Greif manages timber properties in the southeastern United States. The Company is strategically positioned in over 40 countries to serve global as well as regional customers. Additional information is on the Company’s website at www.greif.com. 

Contact:

Matt Eichmann

740-549-6067
[email protected]

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SOURCE Greif, Inc.

New #OwnVoices Picture Book UNSPEAKABLE from Carole Boston Weatherford and Floyd Cooper Reveals the Forgotten History of the Tulsa Race Massacre

Minneapolis, Minnesota, Dec. 08, 2020 (GLOBE NEWSWIRE) — Celebrated author Carole Boston Weatherford and award-winning illustrator Floyd Cooper shed light on the untold story of Black Wall Street in Unspeakable: The Tulsa Race Massacre, coming this spring from Carolrhoda Books®, an imprint of Lerner Publishing Group™. The first of its kind, this picture book is a testament to the people who perished and those who survived one of the worst incidents of racial violence in our nation’s history.

In the early 1900s, the Greenwood District of Tulsa, Oklahoma was home to a thriving African American community. But all that would change on May 31 and June 1, 1921, when a mob of armed white Tulsans attacked Greenwood. They looted homes and businesses and burned them to the ground as Black families fled. The police did nothing to protect Greenwood, and as many as three hundred African Americans were killed. More than eight thousand were left homeless. News of the Tulsa Race Massacre was largely suppressed and no official investigation occurred for seventy-five years. Cooper’s powerful illustrations and Weatherford’s poetic narrative offer a sensitive and compelling introduction to this devastating piece of American history.

Released in time for the one hundredth anniversary of the Tulsa Race Massacre, Unspeakable will help young readers understand the events of the past so we can move toward a better future for all.

Advance Praise for Unspeakable:

“A somber, well-executed addition to the history as the incident approaches its 100th anniversary.”—starred, Kirkus Reviews 

“Ideal for classroom libraries and a deeper study of American history, this title is a must-have for those seeking the painful and complete truth.”

—starred, Booklist

 

Follow us online:

Blog: lernerbooks.blog

Twitter: @LernerBooks

Facebook: Lerner Publishing Group

About the Publisher

Since 1969, Carolrhoda Books®, an imprint of Lerner Publishing Group, has been publishing award-winning, high-quality picture books, middle-grade fiction, and nonfiction titles that spark children’s imaginations and offer new ways of looking at the world.

Unspeakable: The Tulsa Race Massacre

February 2021

$17.99 Hardcover, Jacketed

$27.99 eBook

Ages 8–12

HC: 978-1-5415-8120-3

EB: 978-1-72841-738-7

32 Pages 9 ¼ x 11

Attachment



Lindsay Matvick
Lerner Publishing Group
16122156285
[email protected]

Leading Into An IPO, Airbnb Ranks #1 in Travel for Innovation, Creativity and Relevance According to Harte Hanks Behavioral Index™

PR Newswire

PHILADELPHIA, Dec. 8, 2020 /PRNewswire/ — Despite the challenges related to COVID-19 that have severely impacted the hotel and travel industries, new research from the Harte Hanks Behavioral Index™ (HHBI) reveals that global home-sharing provider Airbnb is outperforming many leading hotel companies in key areas critical to building and maintaining long-term consumer loyalty and market share.

According to findings from the fourth wave of the Index, Airbnb, which is gearing up for its public debut this week, is outperforming traditional hotel companies in multiple areas measured by the HHBI, including Innovation, Creativity and Relevance, where it ranks first among all hospitality providers. Airbnb’s performance in these areas is contributing significantly to their ability to grow their share of the hospitality marketplace. 

The Harte Hanks Behavioral Index™, which has been tracking consumer insights since the early stages of the pandemic, defines Innovation as being the first company in an industry to bring new innovations to the world; Creativity as helping consumers look at the world differently; and Relevance as a company’s ability to understand and respond to what’s happening in a culture.   

“Airbnb overshadows traditional hotels by creating a personal experience that starts at the moment of your booking and lasts throughout your stay. Their hosts provide everything from customized restaurant recommendations to tips on the best local farmer’s markets. That is meaningful personalization,” says Gretchen Ramsey, Chief Strategy Officer at Harte Hanks. The secret to Airbnb’s success may be in how they respond to behavioral needs. “Travelers now expect health and safety measures to follow the highest of standards and more than anything want financial protections built into their bookings. What the pandemic taught the traveler was to be more cautious about the small print, so transparency and financial innovation will be the trends going forward.”

In addition to its strong performance in the areas of Innovation, Creativity and Relevance, Airbnb also scored highly in the category of a brand that consumers would consider in the future, ranking third just behind Marriott (#1) and Hilton (#2). In terms of travel brands that consumers would recommend, the top ten in order were Marriott, Hilton, Hyatt, Comfort Suites, Airbnb, Hard Rock, Intercontinental, Wyndham, Atlantis, and Wynn.

Interestingly, the HHBI revealed that no lodging provider measured scored highly across the attributes of Purpose, Authenticity and Responsiveness – areas where major hotel brands have a lot of natural equity, but they’re not getting credit for it. Hotel brands must make sure they leverage their legacy to ensure they are delivering on modern travelers’ expectations. “Health and safety measures are expected in today’s world. And “loyalty” through points programs is no longer relevant – what travelers want to know is how your brand will make them feel.”

According to Ramsey, we are living today in an “Epiphany Economy,” where it’s not enough to provide a product or service; brands must also demonstrate empathy and deliver meaningful action against consumer and cultural needs.

“For example, traditional hotel brands should double down on their founders’ set of values, whether about caring for the guest, providing an upscale experience, or delivering against surprise and delight,” says Ramsey. “They need to give travelers a customized experience, not just in terms of choosing a foam pillow over feathers but being able to express their travel occasion and having the hotel respond with appropriate options/upgrades.” 

The Harte Hanks Behavioral Index™ is a global initiative conducted on a quarterly basis to uncover emerging behavioral shifts that influence consumer behavior. The ultimate goal is to help brands understand how to best meet their consumers’ needs.

The Index was developed using a proprietary method that evaluates brands on a set of criteria, such as Empathy and Action – both ways to serve consumers. The latest wave is based on 700 million global social conversations with 11,000 people surveyed, 40,000 global stories and 2 million semantic artifacts.

View the webinar here, or for information on how to apply these learnings to your travel brand, please email [email protected].


About Harte Hanks

:

Harte Hanks is a behavior-driven Customer Experience (CX) company uniquely able to partner with brands on everything from data to delivery. We marry our data-driven understanding of human behavior with a seamless connection to the consumer through a full suite of digital, direct marketing and eCommerce services, including fulfillment and customer care. Harte Hanks works with leading Fortune 500 companies, including Bank of America, BMW Group, Cisco, L’Oréal S.A., Pfizer, Sony and Unilever. Headquartered in Philadelphia, PA, Harte Hanks has more than 2,000 employees throughout North America, Asia-Pacific and Europe. For more information, visit Harte Hanks at hartehanks.com.

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SOURCE Harte Hanks