PR Newswire
ATLANTA
, March 6, 2025 /PRNewswire/ — The Home Depot®, the world’s leading home improvement retailer, is rolling out Magic Apron, a proprietary suite of generative AI tools that helps customers answer how-to and product questions and assists them with their home improvement projects. Just in time for its busy spring selling season, Magic Apron is available 24/7 to assist with detailed questions for any spring product, project and beyond.
“Home Depot customers have always relied on the expertise of our orange-aproned associates in the aisles of our stores to answer questions and help them solve problems,” said Jordan Broggi, executive vice president of customer experience and president – online. “Magic Apron is designed to bring that same expertise to the digital world, leveraging our proprietary knowledge base to support our customers and give them the confidence to tackle their home improvement projects, anytime, anywhere. So, whether you’re staining a deck, searching for the latest grill, or sprucing up the garden for spring, Magic Apron is ready to assist with your home project needs.”
Magic Apron is the first of its kind in home improvement. Powered by best-in-class large language models, Magic Apron is trained on The Home Depot’s proprietary project expertise and product catalog as well as information from across the Internet to improve search results and answer customers’ product and project questions.
Say, for example, a customer is getting their lawn ready for spring. They may not know if aeration is needed, how to overseed bare spots, what products are needed for weed control, or how to fertilize it. That’s where Magic Apron comes in to answer questions with how-to instructions, product suggestions and more.
Today, when customers research products on homedepot.com, Magic Apron is available to answer product questions, provide project guides and summarize product reviews. Magic Apron can currently be found on millions of product pages on homedepot.com and in The Home Depot’s award-winning mobile app.
The technology will soon expand to The Home Depot’s Pro B2B site, offering enhanced support tailored to professional contractors and business account users. In the coming months, Magic Apron will roll out new features and be accessible across homedepot.com. Like a personal home improvement concierge, it will feature new functionality to assist customers with project inspiration, design ideas, product comparison and recommendations, comprehensive advice and more.
Magic Apron leverages The Home Depot’s extensive proprietary knowledge base and the company’s own human expertise to make the tool more accurate, reliable and helpful. The technology will continue to learn from customer and associate feedback and serve as a foundational tool for store and contact center associates to better help customers.
About The Home Depot
The Home Depot is the world’s largest home improvement retailer. At the end of the fourth quarter of fiscal 2024, the company operated a total of 2,347 retail stores and over 780 branches across all 50 states, the District of Columbia, Puerto Rico, the U.S. Virgin Islands, Guam, 10 Canadian provinces and Mexico. The Company employs over 470,000 associates. The Home Depot’s stock is traded on the New York Stock Exchange (NYSE: HD) and is included in the Dow Jones industrial average and Standard & Poor’s 500 index.
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SOURCE The Home Depot
